ATEI 2006 Exhibition Product Guide

It’s the greatest amusement show in earth and its back again for its 62nd year in a row. ATEI, under the helm of new owners Clarion Events, will once again offer its box of delights as the world’s premiere coin-opponent and amusement exhibition opens once again at the Earls Court exhibition centre.


Harry Levy Amusements will consolidate its position as the leading supplier of pushers and redemption machines at this year’s ATEI.

Among the exciting new machines to be unveiled for the first time at the London show, will be Noble Knights – a 12- player pusher that features jousting knights on the top flash in different colours. Noble Knights is the latest 12-player pusher from Harry Levy and follows in the success of Supersonic. Also present at the ATEI will be Broadway a show-stopping six-player pusher with large LED displays and exciting cascading coin feature. Harry Levy will also show Casino Poker, the latest one-player pusher from Harry Levy Amusements. It follows in the footsteps of the highly successful Magic -7 and Full House machines, taking the latest technology to the next level with a pooker game feature on a TFT screen. In addition, casyno poker is housed in the brand new casino-style cabinet compete with chrome bench style seat as standard.

For the redemption sector, the ATEI range will include Chameleon Paradise, rapidly becoming the industry’s highest- earning redemption piece, where up to two players simply press the button on the chameleon’s back to initiate his slurping tongue to try and knock down as many rotating bugs as they can in the allotted time to win tickets. Life’s a Beach is a three-player ticket redemption game where players can win up to 500 tickets for a really exciting experience.

In addition, Harry Levy will be showing Movie Stop, a stop the light prize vending machine which is stocked with popular DVDs and is guaranteed to become a centerpiece  attraction. “This is just a small selection of the exciting machines we will be showing at ATEI. We look forward to welcoming visitors   to our stand no. 1010 and invite them to look out for the Crazy Frog. Spot the Frog and you may win a prize,” said Marketing Manager Colin Mallery.


UK-based sound specialists, Sound leisure, will unveil a mystery product at this year’s ATEI, which will offer operators benefits no other existing digital delivery platform can boast.

“Such is the excitement surrounding this amazing product, we feel we cannot reveal too many details before the show,” stated Sound Leisure managing Director, Chris Black.

Sound can reveal, however, that a brand new value wall selector called Micro Music will also be shown for the first time at ATEI, at an extremely competitive price. In addition, Soundnet have completed the digitizing of the entire British Library back catalogue of chart tracks, dating back to 1952. which will allow a unique music search facility on future juke  boxes.

The Sound leisure stand will be one-stop-shop for foreground and background digital music systems,” commented Chris Black. “We have everything from low-level, high value entry boxes and conversion kits through to top of the range digital audio and video centre-pieces. All are housed in cutting-edge cabinets, which will enhance any site,” added Mr. Black.


UP AWP manufacturer, Barcrest, will introduce a huge range of games at the ATEI 2006 show in London. The portfolio will include:


Hippy-Hippy Sheik is Barcrest Games ’ latest hi-tech AWP for pubs, LBOs and arcades. The graphics and audio make clever use of the hippy theme, which is presented in the Horizon cabinet with serial communications and flash programme capability.


Vivid Gaming is enjoying a strong test with Rock around the Clock, a brand new hi-tech AWP with a juke box theme. Players can enjoy features such as Big Bopper, Jive money, Twist Again and Great Balls of Fire, while the ‘Play it Again ’ button brings back the Golden Oldies. Rock is housed in a black-framed Horizon cabinet for pubs, LBOs and arcades.


New from Red Gaming is Jackpot Gems, a pre-gamble game for pubs, LBOs and arcades. Jckpot Gems takes the pre-game gamble even further by introducing a patented pre-game gamble/ numbers trail feature, where Super Spins and Mega spins advance players along the seven stage trail faster by multiplying the numbers spun in on the reels.


Building on the success of Extreme Gaming’s recent run of top-performing machines, bucket Loads is its latest release for pubs, LBOs and arcades. The feature board contains Super Spins, Nudge Shuffles and Mystery Positions and the clever ‘Refill your bucket ’ feature.


Red Hot Games is a multi-game video machine with a choice of up to seven different games. An easy to use menu allows operators to choose which games to offer and individually enable the gamble per game. The menu also allows operators to select a percentage payout, which will run all games at the chosen setting. Red Hot Games benefits from a 17ins. LCD screen and touchscreen facility. Red Hot Games can be configured to suit a number of different markets.


Video Star, the legendary multi-game video machine, has now been specially developed for the Dutch pub market, with four different games. These include Golden Crown, already proven to be popular with players; Super Joker, classic model upgraded to a video game; Road Runner, a full feature  game and Multi Sevens, based on Lucky Sevens with a replay game allowing play of up to five slots simultaneously.


Barcrest Games proudly introduces its latest Dutch machine, Ultra Hot, the first in the new ‘Silver Star’ suite of four video games to be introduced during 2006. A Straightforward, easy-to-play game, Ultra Hot has been designed in the Netherlands, especially for arcades. Ultra Hot offers players a choice of 10 and 20 cent stake per game on 5 winlines with stakes of 40, 100, and 200 cent per game. Housed in the new Rio cabinet, enhanced for improved performance, serviceability and aesthetics, Ultra Hot can be supplied with optional top-boxes and hot-boxes to form a ‘wave’ and infill panels to create extra impact on site.


Felix Corporation, the UK company that created the unique Everyone’s A Winner sales promotion mechanic, is set to take its ‘redemption vending’ concept to a new level with its new MAX BOX vending kiosks launched at the ATEI trade show in January. Off the back of the success for the original. Everyone’s A Winner concept, the new MAX BOX kiosks will bring together a range of additional consumer services including an ATM cash machine, digital juke box, mobile top up. Music and mobile content download, digital photo processing as well as the unique Everyone’s A Winner SP vending function.

The MAX BOX will also offer SP practitioners a new fast and flexible promotional channel that can, via wi-fi broadband, stream any digital promotional material directly into individual host venues, including the option to instantly change special offers and incentives direct to the consumer at the touch of a button. This means marketers can tailor offers to suit each venue’s distinct ‘personality ’ and customer demographic.

Further any customers using the MAX BOX’s ATM facility will automatically get an offer worth at least double the £ 1.50 withdrawal fee every time they use it, and electrical retailer Powerhouse has agreed to be the first provider dispensing a £ 5.00 off voucher with every -AX BOX ATM transaction. This non-conditional voucher can be redeemed towards any purchase, however big or small, in any of their high street stores.

The MAX BOX’s voucher dispensing concept is rooted in the original Everyone’s A Winner guarantee of a “double value” reward to all consumers every time they participate. The core Everyone’s A Winner concept is a ‘no-lose’ sales promotion tool, presented as ‘game’, that offers consumers a choice of six ‘prizes ’, through redeemable sales promotion vouchers, that are guaranteed to be double the value of their initial spend every time they participate. Presented as a ‘card game’, Everyone’s A Winner has been successfully trailed over the last 12 months via amusement style cabinets in licensed venues, and has already dispensed thousands of pounds worth of sales promotions from high street names such as Boots, Dixons, b & Q. Thomas Cook and Woolworths in the form of off-price sales, banded offers and free samels.

Such high street retailers and national brands supplying the promotions have been very impressed with the Everyone’s A Winner concept, especially as it also delivers highly opted-in consumer data via a redemption registration progress. Typically 92% of consumers will opt-in their personal data for use by the retailer and other Everyone’s A Winner partners for marketing and customer loyalty purposes. Trial data gathered identified consumer lifestyle, leisure, travel, food and product preferences. This and other relevant data has been analyzed and fed back to the voucher suppliers as part of the Everyone’s A Winner offering to promotion practitioners.

Andy Egan, founder and Chief Executive of Felix corporation said: “Through extensive trials of our redemption vending concept, we’ve established that UK consumers clearly enjoy getting special offers and money off promotions through the Everyone’s winner platform   It therefore seemed natural to look at other markets where this sales promotion- based mechanic could be employed and fee charging ATMs combined with other popular services became the obvious next move. Consumers may not like paying £ 1.50 to get their money our but with out -AX BOX they will get a high quality SP offer worth at least double the surcharge. This gives our machines a fantastic competitive edge and gives our retail partners a great opportunity to promote even move offers. ”