Giving back to the players

Because it was there, “is the famous misquote of Sir Edmund Hillary, having climbed Everest and asked his reasons why. What he actually said is a little less enigmatic. “We knocked the bastard off,” doesn’t have the same philosophical resonance, but it’s a lot more honest. Having just returned from the World Games 2006, held in Mallorca in May by Austria’s touchscreen specialist, funworld, the reality of that event was also quite stark, funworld’s   marketing machine is one of the slickest in the games business, peppering the media with the latest activities of a very active company. The World Games 2006 was, without hyperbole, a very special event. 170   players, 89 distributors, 164 operators, 55 staff, close to 30 associates and journalists, plus 25 funworld employees (who paid their own way just to be part of the event ), amounts to a considerable undertaking. In total, 27 nations   took park in the tournament across the two days, with 173 terminals installed on the Spanish island.

  From November 2005 to March 2006, 1:6 million qualifying games were played in 209  tournaments in order to determine the 170 best players, who went on to challenge each other for the world champion’s titles in Mallorca. The World Champions ’ Grand Final took place in an underground cave system on the island, in which the players and staff spent five hours dementedly cheering and spurring on the finalists. To host the event in an all-inclusive four star hotel, with the organization of close to 500 people throughout a four day round trip was amazing. And very expensive.

  While the marketing and PR speaks of the emotion and passion of the players, it was the views of funworld’s founder, Josef Ohlinger, that were most telling. On the first night of the competition, he said that people tell him he’s crazy for staging such events. “But if we do not do this,” said Mr. Ohlinger. “Who else will?” In a market in which so much is taken from the player, there are very few instances in which a games supplier gives anything back to the end-user. When 95 per cent payouts are considered the most generous payback to the player, an all-inclusive, all expenses paid trip to a holiday resort in the mediterranean, is the stuff of fantasy. And because the marketing department of funworld is so good at its job, one can be cynical of the motives of the company to promote itself to the hilt in staging such an event. But up-close, the raw emotion of those taking part was all too real (the German ‘Towers ’ winner’s victory celebration would not have looked out of place at the Olympics). Mr. Ohlinger’s next big plans include taking the event to the EuroSport Channel for the next bi-annual competition – let’s hope he can knock that one off too.

What is G3? Global Games and Gaming = G3

G3 is all about games. The games players want operators to buy. It’s about the creation, the application and the ultimate experience of playing games from all types of sources, media and location.

Think of the mantra- location, location, location and now think games, games, games – because without them you have no location. And without G3 you’ve no way of knowing what you might be missing. If you have one machine or a thousand, if you have one machine or a thousand, if you have a chain of casinos, a single site or whole arcade to fill, you need the very products to attract your customers – and here’s where to find them. Technology, innovation and creativity in the sphere of amusements and gaming. Think G3.

G3 is a pan-European high quality monthly magazine for the amusements and gaming operator. It sources games and gaming products from around the world and delivers them direct to you each month. How to buy, where to buy and why you should buy are all covered. Each issue will feature the latest games, in-depth country reports and special focuses on stand-out product guide. If you’re considering buying a new game – don’t move until you’ve read G3.