Harry Levy

The Harry team is hoping to talk to International partners keen to distribute The Annoying Thing – the wacker machine based on the Crazy Frog of ringtone fame. The Annoying Thing is available either as ticket redemption or as play for fun and is a must for every location. It made its worldwide debut at the ATEI show. “This is definitely the best whacking game ever bought to market,” said Harry Levy’s Gary Newman. This is a must for any location which takes its business seriously. ”
“The cabinet, sound effects and this wonderful license all mean this machine is going to be a huge success,” added Colin Mallery. Mallery’s ebullience, however, was dampened by the news that Clarion Events was to instigate a huge floor plan shake-up next year and issued a stern ‘we’re moving nowhere’ message.

Sound Leisure / DT Productions

At the ATEI, DT Productions and Sound Leisure launched the world’s largest hard drive-based jukebox preinstalled with the entire Top 40 since 1952 and thousands more tracks from every Soundnet category. Sound Leisure’s milestone in Music jukebox does away with the need for a broadband connection on site. The official Chart Package from DT productions/ Soundnet, which comprises around 30,000 tracks, is pre-loaded onto the machine before delivery. The pair have also negotiated a ground breaking license that gives Sound Leisure access to all this content and permission to store it locally on the jukebox hard drive. They have also invested countless man-hours in profiling every single track to Sound Leisure’s specification, allowing full profiling of Milestones in Music systems.
      The entire Top 40 consists of just over 18,000 tracks, and is also preinstalled with an extra 7,000 essential tracks. The jukebox selection is kept fresh following installation with an update every two weeks of the official chart plus over 100 new category tracks delivered every month by disc.

     “The official Chart Package is an industry first,” said DT’s Simon Davis. “No other jukebox has ever stored up to 30,000 tracks on its hard drive. When you combine this with 50 years of chart hits and top of the Pops branding, we believe this is the package UK operators have been waiting for. ”
     “Milestones In Music offers new search features that enable users to see the official Top 40 for any date entered into the jukebox since the first official UK Chart. It is also possible to view the Top 40 at the time of recent historic events such as England’s 1966 World Cup victory, or the day man first walked on the moon,” said Sound Leisure’s Chris Black.

Merkur Gaming

The recently re-branded Merkur Gaming has declared ATEI to be the ‘Mecca of the entertainment industry. ’  Merkur Gaming, responsible for Europe –wide sales of the Merkur products under the umbrella of Merkur International, showed a cross-section of the Gauselmann product range in London. “In the last 12 months we pooled all our forces, invested heavily in product development, and together with our partners worked ardently on our new brand profile,” Axel Pawlas, managing director, told InterGame.

On two floors with a total exhibition space of 240sq.m, Merkur Gaming presented products from eight different product categories : AWP/ Casino machines for the European market, roulette machines, touchscreen products, kids entertainment, internet –based systems, cash-handling systems, and for the first time at one of the leading European trade shows sports betting. Next to AWP machines and casino gaming systems geared to the Russian market, products for the Hungarian, Czech , Polish, and Italian target markets were displayed. Products for the Italian market on show for the first time featured a unique LED technology. “It is highly attractive and thanks to low energy consumption, low heart emissions and a significantly higher life of the LEDs the total  operating costs will be dramatically reduced by almost 50 per cent,” said Pawlas.
      Merkur Diamond Casino is a product specially targeted at Hungarian customers. Space Copter, a simulator for under 12s, made its trade show debut. According to Ulli Kunnecke, responsible for Merkur Gaming’s kids ’ entertainment portfolio, it requires ‘high concentration, skill and fast reaction of the young starts and offers plenty of fun. ’

      Merkur Gaming also presented the Cashpoint betting terminal. Betting fans will find an range of sports bets. If a player risks several bets at a time or if he places several wagers Merkur BestBet will reward him with an Xtreme Bonus – an attractive risk premium.
      The new multiplayer Blue Power for the Dutch market and the Merkur Roulette, completed the London presentation. Lucky Wheel, with its vertically mounted roulette wheel and LED running lights is still ‘unrivalled,’ claims Merkur. Additional products displayed at the booth came from the internet, touchscreen and cash-handing system segments of Gauselmann subsidiary GeWeTe.
     “The powerful innovative capability of the leading European manufacturer, the Gauselmann group, allows us to offer our customers a full product range covering all facets of cutting-edge electronic entertainment,” explained Rolf Kulg. All products are manufactured in the ADP production plant in Luebbecke, Germany, and meet highest quality management and gaming fun standards. We are the only German companyof the entertainment machine industry to be certified according to DIN ISO 9001:2000. ”


Major player on the UK and export scene Electrocoin showed off a number of products from its usual location at the ATEI. Business development director Kevin Weir claims Bar X 125 is the ‘only section 16 game worth looking at ’ and backed up his boast by pointing to the amount of human traffic on the busy Electrocoin stand. Although Bar X 125 is a section 16 release, it can easily be converted to section 34. The £ 1 stake to £ 125 prize makes it a ‘very active proposition ’ according to Weir. “Business is a lot more cautious these days,” he revealed. “We’£ chat at the (Earls Court) show, then follow any interest up in the subsequent weeks. Plus, we have four distributors therefore the full picture won’t emerge until later. Bucking the trend of exhibitors complaining about Clarion, Weir was impressed by the smoothness of the show organization as everything was ready by Monday morning – a day early.
      Elsewhere on the stand, Electrocoin showed a prototype of Ultrapin – its first public showing. This 10- game virtual pinball offering was in a mocked-up cabinet, with the obvious benefit to operators being that not only does it offer players a decent choice, but takes up roughly half the space of a traditional ‘real’ pin table. When it hits the production line it will be manufactured in the UK under license.


The polish boxer and kicker specialist sent out a message of intent to its competitors at the ATEI by adding some high-impact games to its portfolio. An   arm wrestling game F1 Kidmann-liveried car kiddie ride which, bizarrely, blasts out Crazy Frog –style tunes) and a hydraulic excavator /crane simulator ride for children add diversity to the firm’s aggressive selection of products.


Seventech showed the newest version of its merlino board at ATE. This was the second year the company had attended the London show and Salvo De Luca was hoping that it would allow further entry into more markets, especially the US.
     “It’s definitely an improvement on the first year for us,” said De Luca. “Of course, the board is new, but we are also seeing the benefit of relationships we started last year. We have been very busy and the market is really good for us at the moment. There are only a small amount of companies in our market place so we can take advantage of that.

     “The emulator is also very important as technology is rapidly changing and developing. ” The merlino board offers the possibility of connecting both the CRT and the LCD monitor with resolutions ranging from the RGB 15Khz standards with 320X240 standards to the resolutions typical of the SVGA 1024 X 768 standard. The merlino board is provided with an integrated web server, with a lan TCP/IP interface. There is also the possibility of updating remotely both the merlino Board software and the audio video information it contains within the flash memories