Blood, sweat, tears and caffeine

I am aware that my favoured form of opening to the editor’s letter is becoming something of a habit, but I fear I must once again begin this month’s issue  by posing another question. Just how many coffee shops are there in London?
      Even if you happen to be regional head of Starbucks, it is likely the answer will elude you. No one who lives or works in the city will need telling about the proliferation of outlets.

Londoners can barely walk around a corner without being confronted by the sight of coffee being doled out by the plastic-and-cardboard container full to office workers keen to grab their caffeine fix.
      Now I admit, except perhaps for late night, the link between egaming and London’s coffee shops is somewhat tangential.
      But as with coffee shops, egaming is a highly visible- if less aroma-filled – phenomenon. And with both sectors, it can be said that although the barriers to entry might be comparatively low – an espresso machine for one, a software system for the other- the barriers to success are much, much higher.
      With coffee shops, there are surely no great concepts waiting to be introduced; no new design of coffee shop destined to blow away the existing chains; no new design of coffee shop destined to blow away the existing chains; no additional presentational gimmick to make the dry half-café skinny Soya frappuccino with vanilla syrup look like old hat.

      A similar argument is true for egaming . As we discuss in this month’s cover feature, for a supposedly young industry, egaming is showing distinct signs of market maturity as even in supposedly niche areas opportunities become thinner on the ground.
      Thus the start-ups featured in this issue face a difficult task, attempting to gain a foothold in a market where the existing competition is already fierce. Yet, as the seven new companies featured in these pages prove, hope rightly springs eternal. Just because the task ahead is difficult does not mean it is impossible.
      All it takes is a little blood, sweat and tears. Oh, and plenty of cash of course, but there is no better industry than this one in which to try and find that. We wish our featured start-ups the best of luck and look forward to following their progress in the months and years to come.

Scott Longley

The Chartwell Affiliate Programme Can   Really Grow Your Herd!

Increase your player base with white-labelled partner sites, webmasters and brokers. Partner sites can belong to another one of your own brands or a completely separate operation. Either way, each site will have its own uniquelook and feel from the players ’ perspective, giving them the variety they demand, yet all will run off the same back end. As the licensee, you have complete control over how your affiliate programme functions and how compensation is handled, while all parties can view reports on the activity of their own players.
      Visit us at to find out more about what we can do for you.